The impact of the COVID-19 pandemic is still hurting the fitness industry as the emerging variants continue to disrupt the in-person services of fitness gyms. While many were able to adapt quickly by offering virtual training, others are still waiting for members to arrive at their facility. Notwithstanding that most customers have changed their daily schedules. Many are now working from home, while their needs and behaviors are still evolving
While technological innovations offer the solutions, gym owners need to find out how they can help their members and potential customers stay fit and healthy amidst a persistent coronavirus crisis.
Re-examining One’s Marketing Strategies<>
Fitness is a competitive business regardless of whether one is running a small gym or part of a large international brand. In marketing a brand and its services in a crowded market, gym owners need to reexamine their strategies as the situation and economic conditions are a lot different today; compared to when they first launched campaigns to drive membership growth and promote engagements.
Although there are countless marketing strategies available, gym owners have to allocate their limited budget on those that will promote fitness as an experience that goes beyond workouts.
Communicating with Customers is a Key Marketing Strategy
Gym owners who want to remain relevant and valuable to both existing and potential customers should make it a point to communicate with them. They should make their marketing strategy a means to stay connected to their customers, to know what they need and to find out how to add value to the gym’s services.
Utilize Promotion-Related Schemes that Incentivize Customers with Price Savings
Inflation rate is at an all time and customers are looking for different ways of making their budgets last until the next paycheck. While many are still hoping to receive the economic stimulus check that did not arrive, the IRS has given notice that delays in the processing of claims for refunds, rebates and other credits will continue as errors have to be manually reviewed by the agency’s staff.
As a way to help potential customers get over frustrations and take interest in gym activities, create some kind of rewards program. Link it to a rewards platform for smart shoppers who are constantly on the lookout for promotional discounts and points that will reduce their own costs.
A rewards program is a great way for potential customers to discover businesses, as some of the best discount deals include completing surveys; or accomplishing user reviews. One of the most widely reviewed these days is the Glance Intuit software found in this webpage: smartshopperusa.com/glance-intuit-com/ in light of the 2021 tax season that has officially started.
As for fitness gyms, the best kind of reviews are stories of success on how the gym helped customers achieve their fitness goals. When marketing a fitness gym or any kind of service-oriented business for that matter, bear in mind that customers who will experience happiness and not only satisfaction, are the ones that will likely act as cheerleaders and promoters of your business.
