In today’s society, the terms fitness and health are gaining more and more attention. The media urge the population. Health insurance companies and politicians are becoming more aware of their health. They take advantage of the multitude of offers. With over 9 million people exercising, fitness is the sport with the most participants, ahead of football and gymnastics.
With regard to the importance of fitness, there has been a change in awareness and values in society. People are aware that regular exercise has numerous economic and health benefits. The trend towards fitness training continues to increase.
The fitness market is benefiting from this realization and is experiencing strong growth potential. Companies also recognized the importance of fitness. They are increasingly offering company health management to support their employees and reduce the sickness rate of their own employees.